1. Culture doesn’t show on the website – but in everyday life
Many companies today publish polished value statements on their websites: Impulse, Dedication, Community.
But what really matters is not what’s written there – it’s whether those values are felt in daily actions.
2. A powerful example from OMR
Recently, I came across an action by OMR on LinkedIn that truly impressed me:
After many years of loyal service, the company bid farewell to its cleaning team – Maria and Axel – as they retired.
And not with a small gesture behind the scenes, but with a huge graffiti right above the main entrance:
“OMR says thank you to: Maria, Axel and Team.”
An image that says more about a company’s culture than any glossy presentation ever could.
3. When values are truly lived
On OMR’s website, you’ll find values such as Impulse, Dedication, and Community.
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Impulse: “We use freedom and trust to set impulses. Proactively, we drive new ideas forward …”
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Dedication: To keep going, seize opportunities, and pursue things with passion – even when challenges arise.
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Community: Solidarity, appreciation, and collective problem-solving.
What convinced me most about the graffiti action is this: it shows that these values are not just words – they actually work.
Take the value Impulse: Without having been present when the idea was born, I am convinced that this graffiti was not something that required executive approval. It feels much more like an initiative that employees came up with themselves – and simply put into action. Exactly as the value describes: using freedom, experiencing trust, acting proactively.
4. Dedication and community in action
At the same time, the action shows Dedication: Maria and Axel spent many years ensuring, with reliability and passion, that OMR could function smoothly. They weren’t the “visible” part of big events – but with their work, they created the foundation for others to succeed.
And finally, this is a clear example of Community: the recognition was not given to “stars” or executives, but to people who are often overlooked. By honoring them publicly, OMR made clear: every contribution counts.
5. Values that make the difference
This example illustrates powerfully: values don’t have impact through nice words or posters in the office, but through consistent actions.
And they become most tangible when companies make visible those who usually work in the background – and show that everyone is truly part of the community.
6. My recommandation
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Which values are written on your company’s website – and where are they visible in everyday life?
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What small gestures could you make to give visibility to those who usually remain in the background?
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Where could you set a signal that shows: our values apply to everyone – not just a few?
Values are strongest when they don’t just flow upwards – but when they move across the entire organization – and include everyone.
